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                                            • 三十七計 策中之策

                                            活動本是就是一個媒體
                                              
                                              隨著傳播新工具、新技術的不斷涌現,短信、博客等新興的電子、網絡媒體被廣泛應用于公關活動,公關媒體繼“網刊互動”后仍在不斷發生著革命。殊不知,活動本身就是一個傳播媒體,它具備媒體的很多特點,其作用和大眾傳媒相比,只是公關活動實施前不發生傳播作用,一旦活動開展起來,它就能產生良好的傳播效應。
                                              
                                              公關活動因其企業利益與公眾利益并重的特點,具有廣泛的社會傳播性,本身就能吸引公眾與媒體的參與。而以活動為平臺,通過公眾和大眾媒體進行傳播滲透,能優化活動效果。在實施公關活動時,配備并使用好的相應的會刊、通訊錄、企業內刊、新聞參考稿等活動媒體因子,實現傳播資源整合,能大幅提升公關活動的價值與效果。

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